Privacy policy

Last updated: 9 September 2026

This Privacy Policy explains how Silverhind Trading Ltd, trading as Moso (“Moso”, “we”, “us” or “our”), collects, uses and protects your personal information when you visit hellomoso.co.uk, purchase from us, contact us or otherwise interact with our services.

Silverhind Trading Ltd is a company registered in England and Wales under company number 10774329.

Registered office:
Harrison House
Sheep Walk
Langford Road
Biggleswade
England
SG18 9RB

Email: nicholas@silverhind-trading.co.uk

For the purposes of UK data protection law, Silverhind Trading Ltd is the controller of your personal information.

1. Information we collect

The personal information we collect depends on how you interact with Moso and may include:

  • your name;
  • billing and delivery address;
  • email address;
  • telephone number;
  • order and transaction information;
  • information about products you purchase, return or enquire about;
  • account information, where you create an account;
  • correspondence and customer-service enquiries;
  • information you provide through forms on our website;
  • device, browser, IP address and website usage information; and
  • information collected using cookies and similar technologies.

Payment information is processed securely by our payment providers. We do not ordinarily receive or store your full payment-card details.

2. How we collect your information

We may collect personal information:

  • directly from you when you place an order, create an account, contact us or complete a form;
  • automatically when you use our website, including through cookies and similar technologies; and
  • from service providers that help us operate our website, process payments, fulfil orders, provide customer support, prevent fraud, analyse website performance or carry out marketing.

3. How we use your information

Process and fulfil orders

This includes processing payments, confirming orders, arranging delivery, providing order updates, processing returns and refunds and dealing with problems relating to an order.

Our lawful basis is normally that the processing is necessary to perform our contract with you.

Provide customer service

We use information you provide to answer questions, deal with enquiries and resolve issues relating to our products or services.

Our lawful basis may be performance of our contract with you or our legitimate interest in providing effective customer service.

Operate and improve our website and business

We may use information to maintain our website, understand how customers use it, improve our products and services, manage our business and maintain appropriate records.

Where appropriate, we rely on our legitimate interests in operating, developing and protecting our business.

Prevent fraud and protect our business

We may use personal information to identify or prevent fraud, misuse, security incidents or other unlawful activity.

We rely on our legitimate interests in protecting our customers and business and, where applicable, on our legal obligations.

Comply with legal obligations

We may process and retain information where necessary to comply with legal, tax, accounting, regulatory or other statutory requirements.

Our lawful basis is compliance with a legal obligation.

Marketing

We may send you marketing communications about Moso products or offers where you have agreed to receive them or where we are otherwise permitted to do so by law.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the communication or by contacting us.

Where required, we rely on your consent. In other circumstances permitted by law, we may rely on our legitimate interests in marketing our products to customers who may reasonably be interested in them.

4. Cookies and similar technologies

Our website uses cookies and similar technologies.

Some cookies are necessary for the website to function properly, for example to operate the shopping basket, checkout, security features and customer preferences.

We may also use analytics, advertising or other non-essential technologies to understand how our website is used, improve our services and measure or personalise advertising.

Where consent is required by law, non-essential cookies and similar technologies will only be used after you have made the relevant choice.

You can also control cookies through your browser settings, although disabling certain cookies may affect how the website functions.

Shopify, which provides the technology used to operate our online store, also uses cookies and similar technologies in connection with its services.

5. Who we share information with

We only share personal information where reasonably necessary to operate our business, provide our services or comply with the law.

This may include:

  • Shopify, which hosts and operates our online store;
  • payment processors and payment-service providers;
  • delivery companies, couriers and fulfilment providers;
  • IT, hosting, security and technical-service providers;
  • customer-service providers;
  • analytics and website-performance providers;
  • advertising and marketing platforms where applicable and where legally permitted;
  • professional advisers such as accountants, insurers or legal advisers; and
  • regulators, law-enforcement bodies, courts or other authorities where disclosure is required by law.

We may also disclose relevant information in connection with a sale, restructuring, merger or transfer of all or part of our business, subject to appropriate safeguards.

We do not sell your personal information to third parties.

6. International transfers

Some of the organisations that provide services to us, including technology and payment providers, may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take steps to ensure that an appropriate level of protection is provided in accordance with applicable UK data protection law.

This may include relying on UK adequacy regulations or appropriate contractual safeguards for international transfers.

7. How long we keep your information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to:

  • fulfil and manage orders;
  • provide customer support;
  • comply with tax, accounting and legal obligations;
  • resolve disputes;
  • prevent fraud; and
  • establish, exercise or defend legal claims.

The precise retention period will depend on the nature of the information and the reason we hold it.

When personal information is no longer required, we will delete it or anonymise it where appropriate.

8. Your rights

Under UK data protection law, depending on the circumstances, you may have the right to:

  • request access to the personal information we hold about you;
  • ask us to correct inaccurate or incomplete information;
  • ask us to delete your personal information;
  • ask us to restrict how your information is used;
  • object to certain uses of your personal information;
  • receive certain information in a portable format;
  • withdraw consent where we rely on consent; and
  • object to the use of your personal information for direct marketing.

You have the right to object at any time to the use of your personal information for direct marketing.

These rights are not absolute and may be subject to exemptions under applicable law.

To exercise any of your rights, please contact us using the details at the end of this policy. We may need to ask for information to confirm your identity before responding to a request.

There is normally no charge for exercising your rights.

9. Security

We use reasonable organisational and technical measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.

10. Children

Our website and services are not directed specifically at children, and we do not knowingly collect personal information from children where this would require parental consent under applicable law.

If you believe a child has provided personal information to us inappropriately, please contact us.

11. Third-party websites

Our website may contain links to websites or services operated by other organisations.

We are not responsible for the privacy practices of third-party websites. We recommend reviewing their privacy notices before providing them with personal information.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, technology or legal obligations.

When we make changes, we will publish the updated policy on this page and revise the “Last updated” date.

13. Complaints

If you have a concern about how we use your personal information, please contact us first and we will try to resolve it.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection.

Information about how to raise a concern is available from the ICO at ico.org.uk.

14. Contact us

For questions about this Privacy Policy, our use of your personal information or to exercise your data-protection rights, please contact:

Silverhind Trading Ltd trading as Moso
Harrison House
Sheep Walk
Langford Road
Biggleswade
England
SG18 9RB

Email: nicholas@silverhind-trading.co.uk